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商品編號： 9-291-015 出版日期： 1990/10/30 作者姓名： Sahlman, William A. 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 地域： California 產業： Publishing industry 個案年度： 1985 - 1986
商品敘述：
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the following: 1) How do you assess the opportunity that Wolaner has identified? 2) How much money does Wolaner need? From whom should the capital be raised? 3) Is the proposed deal with Time Inc. reasonable? From whose perspective? What changes, if any, should be made to the deal? 4) What should Wolaner do?
涵蓋領域：
Financial strategy;Decision making;Negotiation strategies;Risk analysis;Value propositions
相關資料：
Case Teaching Note, (5-202-065), 14p, by Paul A. Gompers;Case Teaching Note, (9-294-003), 5p, by Michael J. Roberts
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